This project was designed to elevate emerging musicians and connect fans with the music they love, while also sparking the discovery of new artists and sounds. To achieve this in a social but non-traditional way, we developed an interactive, 3D 180° immersive website where users could discover content on their own terms, away from the endless social media scroll.
To boost engagement, Chika and Cordae both performed in AT&T-sponsored concerts in Los Angeles and New York City.
CLIENT: AT&T AGENCY: Laundry Service NY
CREDITS CD, Haye Anderson Copywriter, Tarik Atallah Art Director, Mason Wilkes
