e.l.f.'s "Dupe That!" campaign was designed to highlight what they stand for and encourage other brands to do the same. It coincided with the release of their 2024 Impact Report. For this work, we took over the Oculus at the World Trade Center, took out a full-page ad in The New York Times, and, of course, created a 60-second animated video featuring a herd of fact spitting unicorns. 

Press:  Ad Age, Yahoo, The Cut, Marketing Dive, Design Rush

CLIENT: e.l.f. Beauty
AGENCY: Madwell

CREDITS
ECD, Mau Galvan
ACD, Jen Beck
ACD, Libby Dean
Copywriter, Tarik Atallah
Designer, Zenzile Skylark
Producer, Annie Burns
Producer, Suzana Ognjanovic
Account Director, Mitch Katz
Account Executive, Merrie Weber