Get Ready With Music (GRWM)
When a beauty ritual is as universal as the makeup itself, you don’t just make a playlist. You drop an album celebrating the art of the routine by amplifying emerging artists across every genre.
Press: Adweek, Nylon, Spotify, Billboard


Brand: e.l.f. Cosmetics
Project: GRWM
Agency: Madwell NY
Role: Creative (Copywriter)