Mask On is a passion project that shows how brands could incentivize good mask-wearing behavior.
During the Spring and Summer of 2020 wearing a mask became a politically divisive topic that has and continues to impede our nation’s recovery from the COVID-19 pandemic.
In response, we came up with a way for people to monitor whether they’re wearing their masks where they should as well as a means for companies to reward people for this behavior.
The mask would feature a pressure-sensitive sensor that knows when it is and isn’t resting on the arch of the nose. The sensor would then transmit whether the mask is being worn where it should be to the Apple Health App.
Each person would be given a safety score from 1 to 5. The safety score would fluctuate by comparing the minutes the mask was worn vs the minutes it wasn’t in a public space.
Rewards points would be awarded based on how effectively someone wore their mask that day. These points could then be redeemed for discounts at any of the companies participating in this program.
The data afforded could also be used to provide an idea into what parts of the country or state are good about wearing their masks.
With Apple leading the charge in wearable tech along with the Apple Health Ecosystem already in place it would make for sense for the brand to introduce the world to smart masks.
Who else could this help?
It could put data that's never existed before in the hands of health professionals to help us combat future waves to come.