Nike X Foot Locker

To generate awareness for the release of the new Air Max Pre-day we were asked by Nike and Foot Locker to sell style. To bring this concept to life we cast people whose style is more than what they wear, it’s what they stand for.

Made with Laundry Service.

AD : Everett Pace
CW : Tarik Atallah
CD : Rei Rocha

Rachel Brock is a photographer who captures people of all
body shapes, sizes, and colors in a way that’s beautiful. 

 Tyler Gordon, in his own words, is “partially deaf, has a stutter
BUT is also a 15 yo artist that seeks to inspire through hero stories
in his work.”