For the Air Max Pre-day launch, Nike and Foot Locker came to us wanting to push the idea of style. We took that and ran with it, casting people whose style isn't just about fashion—it's a statement about who they are and what they stand for.
CREDITS
CLIENT: Nike x Foot Locker
AGENCY: Laundry Service
CD, Rei Rocha
Copywriter, Tarik Atallah
Art Director, Everett Pace