Clothing has always been confined to a binary.
However, the world no longer sees in just a binary. Recess would show how a gender-neutral clothing line for kids could be branded and effectively integrated into mainstream retail.
CW : Tarik Atallah
AD : Arielle Bryant
XD : Louis Boehling
XD: Mareya Stearns
It would be released through Target as one of their in-house brands.
We generated content,
and designed a store space that could be navigated without any reference to gender.