(Student Work)


VITAL FARMS

Unlike other egg farms, Vital Farms treats their hens how they should be treated. We created a mobile kids game that playfully reinforces why animal welfare is important.


AD : Shelby Bass
CW : Tarik Atallah







Players can raise their chickens, level them
up and liberate other less fortunate chicken coops.




Product Integration

Power up codes would be printed onto random eggs
that could be scanned to strengthen player’s coops.





 


   



Social

Leaderboards would be posted weekly, and the highest scores would win donations
in their name to America’s number one researcher and advocate for chicken welfare, the Humane Society.








OOH

We would install a sensor so that the chickens would
follow whichever way you walk when you pass them.