VITAL FARMS
Unlike other egg farms, Vital Farms treats their hens how they should be treated. We created a mobile kids game that playfully reinforces why animal welfare is important.
AD : Shelby Bass
CW : Tarik Atallah
Players can raise their chickens, level them
up and liberate other less fortunate chicken coops.
up and liberate other less fortunate chicken coops.
Product Integration
Power up codes would be printed onto random eggs
that could be scanned to strengthen player’s coops.
Social
Leaderboards would be posted weekly, and the highest scores would win donations in their name to America’s number one researcher and advocate for chicken welfare, the Humane Society.
OOH
We would install a sensor so that the chickens would follow whichever way you walk when you pass them.
